Pretty Idle

Words: Nicci Talbot

I’ve just received a box of chocs from new British luxe relaxation label Pretty Idle. It’s a jewellery box of 12 artisan chocolates made by Madame Coco in London. There are 12 days of Christmas so I thought why not extend the tradition for Valentine’s? I plan to buy myself a little treat on each day.

Chunky and decadent; each one has a Hollywood vintage inspired name – Gem de la Mer, Passion Rocks, Ruby Rouge, Boozy Floozy, and Ooh La La. I fear they won’t make it to my Rude Party on Saturday. Still, the (empty) box will make a great jewellery box for Julieta.

Pretty Idle specialises in indulgent relaxation accessories – cashmere blankets, luxe-aromatherapy candles and bath oils, artisan chocolates and cashmere socks and clothing. ‘We are dedicated to giving our stylish, hard-working customers multi-sensorial experiences of hedonism at home’, say founders Jacqueline Day and Frances Ruffelle. The press release is quite timely given the snow, as I was talking to a girlfriend the other day about how to be warm and stylish at home. She said she caught a glimpse of herself in the mirror and cringed at the winceyette pyjamas and big slippers. The name does what it says. I don’t care how comfortable and cosy the fabric.

‘What about cashmere?’

‘I can’t afford cashmere.’

A collective sigh and we ate another piece of chocolate. I can’t afford it either – in large quantities – but I save up for small luxuries that make a difference to my day. Leather gloves lined with cashmere and these knock-your-socks-off knitted OTK’s from Agent P. Guaranteed to put a smile on your face and have you stroking your legs like a kitten…




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