Thoughtful lingerie? Check out the ‘True Love Tester’ bra…

Bras in the news: first we had the stress detecting ‘smart bra’ from Microsoft, designed to stop us binge eating, then the  £1 bra from Poundworld, which sold over 100,000 in one day, and now the latest offering – thoughtful lingerie to keep dodgy men at bay. 

The ‘True Love Tester’ bra designed by a Japanese company called Ravijour can apparently can only be unhooked if the wearer is in love. 

True Love Bra - Ravijour

The aim is to save the ladies from the perils of the one-night stand and ward off those with ill intentions – ‘the animal’, ‘the technician’ and ‘flashy guy’, as seen below..


So how does it work?

“A built in sensor reads the woman’s heart-rate signal and sends it to a special app via Bluetooth for analysis,” says product designer Rhizomatiks. “The app then calculates the True Love Rate based on changes in the heart rate over time. When the True Love Rate exceeds a certain value, the bra is unhooked automatically.”

So that’s shoe shopping off the agenda then. And running to work :-)

However it could have its uses…

‘Not tonight darling, I’m clearly not in the mood…’

Or a nice alternative to the chastity belt perhaps? Yes, hours of fun with this one. Foreplay could last all night! so maybe there’s method in the madness. 

What next? I foresee pants that won’t pop open until he’s hard enough. 

Photos:, youtube, ‘Smart bra’: Press Association. 

Smart Bra Study: Food & Mood: Just-in-time support for emotional eating, University of Southampton. 

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